DocumentCode
3231796
Title
Towards Automated Reputation and Brand Monitoring on the Web
Author
Ziegler, Cai-Nicolas ; Skubacz, Michal
Author_Institution
Siemens AG, Munchen
fYear
2006
fDate
18-22 Dec. 2006
Firstpage
1066
Lastpage
1072
Abstract
The ever-increasing growth of the Web as principal provider of news and opinions makes it impossible for individuals to manually spot and analyze all information of particular importance for global large-scale corporations. Hence, automated means, identifying upcoming topics of utter relevance and monitoring the reputation of a brand as well as its competitors, are becoming indispensable. In this paper, we present a platform for analyzing Web data for such purposes, adopting different semantic perspectives and providing the market analyst with a flexible suite of instruments. We focus on two of these tools and outline their particular utility for research and exploration
Keywords
Internet; competitive intelligence; data analysis; marketing data processing; monitoring; Web data analysis; automated reputation; brand monitoring; market intelligence; market monitoring; Blogs; Computerized monitoring; Data analysis; Data mining; Feeds; HTML; Information analysis; Instruments; Large-scale systems; Text mining;
fLanguage
English
Publisher
ieee
Conference_Titel
Web Intelligence, 2006. WI 2006. IEEE/WIC/ACM International Conference on
Conference_Location
Hong Kong
Print_ISBN
0-7695-2747-7
Type
conf
DOI
10.1109/WI.2006.177
Filename
4061523
Link To Document