The study on automobile enterprise´s sale mode based on the e-commerce

The e-commerce has such advantages as no restraint of region and time, low cost, high efficiency, quickness and convenience, and keeps quick and sustained development trend around the world. The sale mode based on the e-commerce will be sure to cause another revolution of auto sale means in not far future. There is subjective and objective reasons make e-commerce automobile industry is not completely replace the traditional way of automobile sales situation and just a supplement, say so patterns gradually progress towards applications such as e-commerce marketing model based on traditional mode, give full play to the advantages of working for e-commerce marketing model.