Communicating with the global marketplace

Author

Flanagan, Mary ; Wilson, Laverne

Author_Institution

WriteSolutions Inc., Conyers, GA, USA

fYear

1999

fDate

1999

Firstpage

53

Lastpage

64

Abstract

In the global market of the 21st Century, an English-language product will not be able to sell on its own merit. Potential buyers will expect it to be available in their own language. Although the reasons for developing a global product are as varied as the companies that produce them, communicating with individuals from different cultures is not as easy as it seems. Translation strategies will have a major impact on ultimate production costs. Technical communicators need to develop new skills to meet the expectations of these potential customers and the needs of the ever-changing business environment

Keywords

costing; international trade; language translation; languages; product development; technical presentation; technological forecasting; 21st Century; English-language products; buyer´s language; changing business environment; communication; cultures; global marketplace; potential customers; production costs; technical communicators; translation strategies; Business communication; Clothing; Companies; Cross-cultural communication; Globalization; Production; Protocols;

fLanguage

English

Publisher

ieee

Conference_Titel

Professional Communication Conference, 1999. IPCC 99. Communication Jazz: Improvising the New International Communication Culture. Proceedings. 1999 IEEE International

Conference_Location

New Orleans, LA

Print_ISBN

0-7803-5709-4

Type

conf

DOI

10.1109/IPCC.1999.799101

Filename

799101