DocumentCode
3247715
Title
The Strategy for brand clothing — Seriated integration of individuation clothing
Author
Xianchun, Yang
Author_Institution
Dept. of Fashion Art, Guangdong Ind. Tech. Coll., Gongzhou, China
fYear
2010
fDate
20-21 Oct. 2010
Firstpage
153
Lastpage
154
Abstract
Based on the research about clothing brand strategy, individuation clothing and the customers´ different purchase habits, we come up with not only the point of view that modern fashion trend is seriated integration of individuation clothing, but also the techniques and keys to carrying through the seriated integration design.
Keywords
clothing industry; market research; brand clothing strategy; customer purchase habits; individuation clothing integration; seriated integration design; Clothing; Companies;
fLanguage
English
Publisher
ieee
Conference_Titel
Knowledge Acquisition and Modeling (KAM), 2010 3rd International Symposium on
Conference_Location
Wuhan
Print_ISBN
978-1-4244-8004-3
Type
conf
DOI
10.1109/KAM.2010.5646293
Filename
5646293
Link To Document