Title :
The Strategy for brand clothing — Seriated integration of individuation clothing
Author_Institution :
Dept. of Fashion Art, Guangdong Ind. Tech. Coll., Gongzhou, China
Abstract :
Based on the research about clothing brand strategy, individuation clothing and the customers´ different purchase habits, we come up with not only the point of view that modern fashion trend is seriated integration of individuation clothing, but also the techniques and keys to carrying through the seriated integration design.
Keywords :
clothing industry; market research; brand clothing strategy; customer purchase habits; individuation clothing integration; seriated integration design; Clothing; Companies;
Conference_Titel :
Knowledge Acquisition and Modeling (KAM), 2010 3rd International Symposium on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-8004-3
DOI :
10.1109/KAM.2010.5646293
