Notice of RetractionCommercial perspective and humanistic care—Regional culture exploration in the wave of real estate development

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE\´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

The marketing economic reform, especially the promotion of urban housing commercialization system, makes the urban construction become the marketing activities that implemented largely by enterprises. Real estate enterprises focus on housing development, pinch abundant funds, technologies and personnel strengths, according to the established strategies, strong leading project design and implementation, for an invincible position in the fierce competition. However, as commercial activities, real estate development is just like a double-edged sword in the protection of regional cultures. The value of regional cultures can be changed into the value of economy, which is called "win-win". Conversely, the regional cultural inheritance will be destroyed. However, due to the poor images of these "nouveau riche", there is little systematic studies in the academic fields. The negligence does great harm to our national housing studies. It is an urgent need to do some research systematically, and to evaluate the limitations and achievements.