DocumentCode
3252930
Title
Effective language policy within global communication
Author
Batova, N.A.
Author_Institution
Dept. of Foreign Languages, Higher Sch. of Econ., Moscow, Russia
fYear
2010
fDate
29-31 Oct. 2010
Firstpage
415
Lastpage
417
Abstract
In the age of globalization which broadly means international interaction, the idea of global communication comes to the front. Communicating globally implies using intercultural links and involves cultural knowledge of business counterparts as an integral part of global interaction. Language media being an essential tool of global interaction facilitate the process of business communication provided that certain guidelines are taken into consideration.
Keywords
business communication; globalisation; natural languages; organisational aspects; business communication; business counterparts; cultural knowledge; global communication; intercultural links; language media; language policy; Business; Grammar; Modems; Optical network units; Teleconferencing; business communication; global; interaction; language;
fLanguage
English
Publisher
ieee
Conference_Titel
Industrial Engineering and Engineering Management (IE&EM), 2010 IEEE 17Th International Conference on
Conference_Location
Xiamen
Print_ISBN
978-1-4244-6483-8
Type
conf
DOI
10.1109/ICIEEM.2010.5646584
Filename
5646584
Link To Document