Information integration in a dyadic relationship between producer and supplier: A case study on Holtab and its supplier

Information integration enables firms to get real time information to cater the needs of customers, reduce order cycle time, accelerate response times and reduce cost in the supply chain. The paper aims at analyzing the present state of information flow between producer and its supplier, focuses on the ways and means of information integration between producer supplier dyad to ensure on time delivery of a critical component. A case study has been carried out using a qualitative research approach. Primary Data have been collected by observation and semi structured interview with the logistics manager and production manager of both producer and supplier. From the analysis and findings it is revealed that information flow both intra and inter-company is not smooth which creates the problem of uncertainty in the supply of critical component. To solve this problem both short term and long term solutions have been suggested based on the degree of integration required between the producer supplier dyad.