Title :
The designing and implement of CRM system for travel industry
Author_Institution :
Commerce & Trade Dept., Fuzhou Polytech., Fuzhou, China
Abstract :
The designing of CRM system is brought forward with the developing of internet technologies, it is a unified design for the management of the varies relationship between travel agencies and their customers so as to gain new customers, keep current customers and raise the Customer Profitability Analysis. This paper is to introduce the basic principles for travel industry to operate CRM system, and after the value chain analysis, the paper gives different types of travel agencies the different mode and plan for designing their CRM system.
Keywords :
Internet; customer relationship management; design engineering; profitability; travel industry; CRM system design; Internet technologies; customer profitability analysis; customer relationship management; travel agencies; travel industry; value chain analysis; Companies; Contracts; Customer relationship management; Industries; Internet; Marketing and sales; CRM system; travel agency; travel industry;
Conference_Titel :
Computer Science & Education (ICCSE), 2012 7th International Conference on
Conference_Location :
Melbourne, VIC
Print_ISBN :
978-1-4673-0241-8
DOI :
10.1109/ICCSE.2012.6295292
