Title :
A Two-Step Approach for Mining Service Cooperation
Author :
Ling-Yao Huang ; Wei-Lun Chang
Author_Institution :
Dept. of Bus. Adm., Tamkang Univ., New Taipei, Taiwan
Abstract :
This research investigates how to discover associated services based on the concept of service cooperation. The goal is to provide clues of marketing campaign among services to companies. This study is used to solve the problem by taking into account associated services simultaneously in the example of Las Vegas. The results show the feasibility of service cooperation from different domain in Las Vegas. In addition, our approach also help travel agency or backpacker organize the trip and service companies to work together to gain more profits.
Keywords :
data mining; marketing; service industries; Las Vegas; associated services discovery; backpacker; marketing campaign; service companies; service cooperation mining; travel agency; trip organization; Association rules; Cities and towns; Companies; Educational institutions; Entertainment industry; Service cooperation; association rules; self-organization maps;
Conference_Titel :
Information Technology: New Generations (ITNG), 2013 Tenth International Conference on
Conference_Location :
Las Vegas, NV
Print_ISBN :
978-0-7695-4967-5
DOI :
10.1109/ITNG.2013.116
