Selling Practices in Online Fixed-Price Marketplaces

Author

Pereira, Adriano ; Duarte, Diego ; Meira, Wagner, Jr. ; Góes, Paulo

Author_Institution

Dept. of Comput. Sci., Fed. Univ. of Minas Gerais, Belo Horizonte, Brazil

fYear

2009

fDate

20-24 July 2009

Firstpage

71

Lastpage

77

Abstract

In the last decade, there has been an explosion of online commercial activity enabled by the World Wide Web (WWW). In Brazil, probably by cultural influence, online auctions are not so popular, since users prefer fixed-price for online negotiation. This work presents a characterization and analysis of fixed-price online negotiations. Using actual data from a Brazilian marketplace, we analyze selling practices, considering seller profiles and selling strategies. We study and confirm several important hypotheses about selling practices in online marketplaces, which allow us to state interesting conclusions, such as: the product category impacts the seller profile and the selling strategies; and the best selling practices vary for different products.

Keywords

Internet; electronic commerce; Brazilian marketplace; World Wide Web; cultural influence; online commercial activity; online fixed-price marketplaces; online negotiation; Application software; Computer science; Consumer electronics; Cultural differences; Explosions; Internet; Management information systems; Performance evaluation; Web sites; World Wide Web; e-marketplaces; seller profile; selling practices;

fLanguage

English

Publisher

ieee

Conference_Titel

Applications and the Internet, 2009. SAINT '09. Ninth Annual International Symposium on

Conference_Location

Bellevue, WA

Print_ISBN

978-1-4244-4776-3

Electronic_ISBN

978-0-7695-3700-9

Type

conf

DOI

10.1109/SAINT.2009.20

Filename

5230658