Title :
TOPSIS algorithm research of customer satisfaction
Author_Institution :
Math. & Inf. Sci. Dept., Tangshan Teachers Coll., Tangshan, China
Abstract :
Nowadays the customer satisfaction is the core of marketing. It is necessary that the marketing tools meet to customer demand for the modern market economy. In this paper, the author tries to apply TOPSIS algorithm in customer satisfaction evaluation based on evaluation system. It is a new idea and method for customer satisfaction measurement.
Keywords :
customer satisfaction; customer services; market research; TOPSIS algorithm; customer demand; customer satisfaction evaluation; customer satisfaction measurement; marketing; Buildings; Correlation; Customer satisfaction; Educational institutions; Indexes; Reliability engineering; TOPISIS method; customer satisfaction; multi-attribute decision - making;
Conference_Titel :
Emergency Management and Management Sciences (ICEMMS), 2011 2nd IEEE International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-9665-5
DOI :
10.1109/ICEMMS.2011.6015782
