Title :
Notice of Retraction
Analysis into marketing strategy of Hennes&Mauritz in China
Author_Institution :
Sch. of Public Manage., Hohai Univ., Nanjing, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
As a global fashion retail chain giant, Hennes&Mauritz began its marketing operation in China in 2007. Hennes&Mauritz has acquired pretty well marketing effect and shown its brilliant characteristics in China. The brand and products of Hennes&Mauritz have been highly concerned and recognized by China´s consumers. This paper aims at analyzing the marketing situation of Hennes&Mauritz in China, and exploring its marketing strategy in China.
Keywords :
marketing; strategic planning; China; Hennes&Mauritz marketing strategy; Cities and towns; Clothing; Companies; Europe; Production; Roads; Hennes&Mauritz; analysis; consumption; marketing situation; marketing strategy;
Conference_Titel :
Emergency Management and Management Sciences (ICEMMS), 2011 2nd IEEE International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-9665-5
DOI :
10.1109/ICEMMS.2011.6015791
