Assisting seller pricing strategy selection for electronic auctions

This research examines sellers´ pricing strategy oriented to bidders´ risk preferences, within the context of an electronic auction. A business model is then proposed to predict the probability of potential bidders´ risk preference, which sellers can consider to set pricing strategy to maximize their profits. A tailored intelligent auction registry engine is constructed based upon an initial version of our business model. Because the extensible markup language (XML)-based simple object access protocol (SOAP) is utilized to support interactions with other resources, our engine is decoupled from the underlying technology choices; therefore, it can be deployed to different platforms.