DocumentCode
3263131
Title
A Study on CRM Technology Implementation and Application Practices
Author
Liu, ChunNian ; Zhu, XiaoWen
Author_Institution
Dept. of Inf. Manage., Nanchang Univ., Nanchang, China
Volume
2
fYear
2009
fDate
6-7 June 2009
Firstpage
367
Lastpage
370
Abstract
CRM is a multi-disciplinary concept. Its successful implementation involves many aspects. This paper highlights the implementation from the technology level and contributes to some successful factors in CRM application. At last, it gives some guidance for future study on CRM.
Keywords
customer relationship management; CRM technology; application practices; customer relationship management; successful factors; technology level; Computational intelligence; Conference management; Customer relationship management; Customer satisfaction; Electronic mail; Enterprise resource planning; Information management; Marketing management; Resource management; Technology management; CRM; application; technology implementation;
fLanguage
English
Publisher
ieee
Conference_Titel
Computational Intelligence and Natural Computing, 2009. CINC '09. International Conference on
Conference_Location
Wuhan
Print_ISBN
978-0-7695-3645-3
Type
conf
DOI
10.1109/CINC.2009.120
Filename
5230956
Link To Document