Changing paradigm switch in software development roles

The paradigm of service-oriented architecture will enable end users of business process platforms to develop vertical composite applications as "own practices" in comparison to "best practices" which are typically delivered by the platform vendors. The growing standardization and the decoupling of these software applications from the underlying backend application will allow enterprises to exchange complex digital goods across company boundaries. This will lead to innovative business models for enterprises: They will be empowered to expand their traditional core business through trading new complex digital goods, which they developed to solve their own business problems. Today\´s end-user will turn into an innovative software vendor in the future.