DocumentCode
3268144
Title
CRM in the cloud
Author
Petkovic, Imre
Author_Institution
Subotica Tech, Subotica, Serbia
fYear
2010
fDate
10-11 Sept. 2010
Firstpage
365
Lastpage
370
Abstract
This work describes the main characteristics of Customer Relationship Management (CRM) and the new environment where the CRM has been in use from for several years now: Cloud Computing. In the rest of the work the specific features of cloud CRM are described, trends and predictions in its usage, a new trend in development of cloud CRM: the binding thread with social networking, weakness and selection strategy, and the first benchmarks on many of different configurations available to cloud consumers.
Keywords
Internet; customer relationship management; social networking (online); CRM; binding thread; cloud computing; customer relationship management; selection strategy; social networking; Cloud computing; Clouds; Computational modeling; Marketing and sales; Organizations; Software;
fLanguage
English
Publisher
ieee
Conference_Titel
Intelligent Systems and Informatics (SISY), 2010 8th International Symposium on
Conference_Location
Subotica
Print_ISBN
978-1-4244-7394-6
Type
conf
DOI
10.1109/SISY.2010.5647402
Filename
5647402
Link To Document