Author_Institution :
Subotica Tech, Subotica, Serbia
Abstract :
This work describes the main characteristics of Customer Relationship Management (CRM) and the new environment where the CRM has been in use from for several years now: Cloud Computing. In the rest of the work the specific features of cloud CRM are described, trends and predictions in its usage, a new trend in development of cloud CRM: the binding thread with social networking, weakness and selection strategy, and the first benchmarks on many of different configurations available to cloud consumers.
Keywords :
Internet; customer relationship management; social networking (online); CRM; binding thread; cloud computing; customer relationship management; selection strategy; social networking; Cloud computing; Clouds; Computational modeling; Marketing and sales; Organizations; Software;
Conference_Titel :
Intelligent Systems and Informatics (SISY), 2010 8th International Symposium on
Conference_Location :
Subotica
Print_ISBN :
978-1-4244-7394-6
DOI :
10.1109/SISY.2010.5647402
