Title :
A Study of the Linkage Development of Internet Technology and E-Marketing
Author_Institution :
Econ. & Manage. Sch., Wuhan Univ., Wuhan, China
Abstract :
E-Marketing is the combinative results of Internet technology and traditional marketing, and it\´s one of the important application forms of the Internet. Every leap development of Internet technology has played a significant role in promoting the E-Marketing. On the background of rapid development and evolution of Internet, this paper analyses the role of Internet technology in promoting E-Marketing during different periods, and then discusses the development orbit of E-Marketing driven by the upgrade of Internet technology", "to explore the potential Models of E-Marketing under the new technological environment of Web3.0.
Keywords :
Internet; marketing; Internet technology; Web 3.0; e-marketing promotion; electronic marketing; linkage development; Biological system modeling; Blogs; Couplings; Educational institutions; Electronic mail; Internet; Search engines; E-Marketing; Internet technology; linkage development;
Conference_Titel :
Intelligent System Design and Engineering Applications (ISDEA), 2013 Third International Conference on
Conference_Location :
Hong Kong
Print_ISBN :
978-1-4673-4893-5
DOI :
10.1109/ISDEA.2012.50