Title :
Focus group workshop
Author :
Conklin, James ; Hayhoe, George
Author_Institution :
Concordia Univ., Montreal, QC, Canada
Abstract :
This highly interactive workshop reviews the theory and practice of focus group methods, and shows how technical communicators can use focus groups to understand the issues and needs of audiences, users, and customers. The workshop covers focus group theory, design considerations, capturing and analyzing data, and validating data through member checking.
Keywords :
Companies; Conferences; Context; Encoding; Interviews; Planning; qualitative research; qualitative research methods;
Conference_Titel :
Professional Communication Conference (IPCC), 2010 IEEE International
Conference_Location :
Enschede, Netherlands
Print_ISBN :
978-1-4244-8145-3
DOI :
10.1109/IPCC.2010.5530023
