DocumentCode
3271641
Title
An action plan as a service management tool: A case study in the Thai public sector
Author
Patanapongse, Watana
Author_Institution
Grad. Sch. of Manage. & Innovation, King Mongkut´´s Univ. of Technol. Thonburi, Bangkok, Thailand
fYear
2010
fDate
28-30 June 2010
Firstpage
1
Lastpage
6
Abstract
The purpose of this article is to present a case study of an action plan as a service management tool in the Thai public sector. The case will show how the Thai public sector formulates, implements, evaluates, and improves its development plans. In addition, it shows how relevant organizations coordinate and cooperate with one another at national, provincial, and individual team levels. This article specifically illustrates how an individual team translates strategy into action, what relevant management techniques it uses to develop its service management, and what significant conditions help Thai public sectors become successful in service system and management development.
Keywords
public administration; service industries; Thai public sector; action plan; development plans; service management tool; service system development; Government; Humans; Information technology; Innovation management; Marketing management; Personnel; Project management; Research and development management; Technological innovation; Technology management; action plan; logical framework analysis; service management; tourism;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Systems and Service Management (ICSSSM), 2010 7th International Conference on
Conference_Location
Tokyo
Print_ISBN
978-1-4244-6485-2
Type
conf
DOI
10.1109/ICSSSM.2010.5530096
Filename
5530096
Link To Document