Title :
An action plan as a service management tool: A case study in the Thai public sector
Author :
Patanapongse, Watana
Author_Institution :
Grad. Sch. of Manage. & Innovation, King Mongkut´´s Univ. of Technol. Thonburi, Bangkok, Thailand
Abstract :
The purpose of this article is to present a case study of an action plan as a service management tool in the Thai public sector. The case will show how the Thai public sector formulates, implements, evaluates, and improves its development plans. In addition, it shows how relevant organizations coordinate and cooperate with one another at national, provincial, and individual team levels. This article specifically illustrates how an individual team translates strategy into action, what relevant management techniques it uses to develop its service management, and what significant conditions help Thai public sectors become successful in service system and management development.
Keywords :
public administration; service industries; Thai public sector; action plan; development plans; service management tool; service system development; Government; Humans; Information technology; Innovation management; Marketing management; Personnel; Project management; Research and development management; Technological innovation; Technology management; action plan; logical framework analysis; service management; tourism;
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2010 7th International Conference on
Conference_Location :
Tokyo
Print_ISBN :
978-1-4244-6485-2
DOI :
10.1109/ICSSSM.2010.5530096