Title :
Welfare analysis of media merger from the platforms and two-sided-markets perspective
Author :
Liu, Xinrui ; Li, Mingzhi
Author_Institution :
Sch. of Econ. & Manage., Tsinghua Univ., Beijing, China
Abstract :
Motivated by the recent trend of market consolidation in China´s medium industry, this research aims at analyzing the welfare effect of privatizing the news medium. With the dwindling and gradually withdraw of government subsidy, a wave of merger and acquisition is emerging in the market. This paper builds a model of medium platforms merger and compare the welfare in the situation of monopoly, competition and social optimal.
Keywords :
corporate acquisitions; China medium industry; acquisition; market consolidation; media merger; monopoly; two-sided-markets perspective; welfare analysis; welfare effect; Advertising; Broadcasting; Corporate acquisitions; Credit cards; Government; Industrial control; Industrial economics; Monopoly; Power generation economics; Shape measurement; Horizontal Differentiation; Medium Industry; Merger; Platform; Two-sided market;
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2010 7th International Conference on
Conference_Location :
Tokyo
Print_ISBN :
978-1-4244-6485-2
DOI :
10.1109/ICSSSM.2010.5530122
