Abstract :
This paper explores whether it is possible to build an autonomous computing system that can make online ethical decisions, and if it possible, then what it takes to build such a system. Firstly, this paper introduces ethical decision-making in the networked economy. Secondly, three ethical theories that are relevant to the business environment are presented. Thirdly, a literature study is presented on the existing models for ethical decision-making. Fourthly, a new model is proposed. This paper concludes with a discussion on how an autonomous computing system could be built based on the new model.
