A study on the pricing strategy based on the maximization of social value of remanufacturing firm

Consumer environmental awareness, government legislative pressure, and economic incentives are forcing increasing firms social responsibility. Comparing with the new product, the remanufacturing product there are many characteristics, such as product quality uncertainty, market opacity, etc., so the pricing problems will be different from the pricing of new products. This paper will study the perspective extended to the whole community angle, from the perspective of maximizing the social value study pricing strategies of remanufacturing products, our conclusions are reflected the pricing behavior of enterprises and government policy support combined by taking the government´s subsidies into consideration.