• DocumentCode
    3279015
  • Title

    Data Mining Applications in Marketing Strategy

  • Author

    Liu Guoxiang ; Qi Zhiheng

  • Author_Institution
    Cangzhou Teachers´Coll., Cangzhou, China
  • fYear
    2013
  • fDate
    16-18 Jan. 2013
  • Firstpage
    518
  • Lastpage
    520
  • Abstract
    This article describes the generation of data mining, data mining objects, tasks, and classification of data mining applications in marketing strategy. It also discusses several common data mining methods and techniques, and gives the data mining in marketing strategy in the application examples.
  • Keywords
    data mining; marketing; data mining applications classification; data mining generation; data mining objects; marketing strategy; Data mining; Data models; Data warehouses; Decision trees; Learning systems; Spatial databases; data mining; database; marketing strategy;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Intelligent System Design and Engineering Applications (ISDEA), 2013 Third International Conference on
  • Conference_Location
    Hong Kong
  • Print_ISBN
    978-1-4673-4893-5
  • Type

    conf

  • DOI
    10.1109/ISDEA.2012.126
  • Filename
    6456527
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3279015