Title :
Data Mining Applications in Marketing Strategy
Author :
Liu Guoxiang ; Qi Zhiheng
Author_Institution :
Cangzhou Teachers´Coll., Cangzhou, China
Abstract :
This article describes the generation of data mining, data mining objects, tasks, and classification of data mining applications in marketing strategy. It also discusses several common data mining methods and techniques, and gives the data mining in marketing strategy in the application examples.
Keywords :
data mining; marketing; data mining applications classification; data mining generation; data mining objects; marketing strategy; Data mining; Data models; Data warehouses; Decision trees; Learning systems; Spatial databases; data mining; database; marketing strategy;
Conference_Titel :
Intelligent System Design and Engineering Applications (ISDEA), 2013 Third International Conference on
Conference_Location :
Hong Kong
Print_ISBN :
978-1-4673-4893-5
DOI :
10.1109/ISDEA.2012.126
