Title :
Some observations on online advertising: A new advertising system
Author :
Dapeng Liu ; Shaochun Xu ; Lichao Chen ; Chunning Wang
Author_Institution :
Gradient X, Santa Monica, CA, USA
fDate :
June 28 2015-July 1 2015
Abstract :
The effectiveness of on-line advertising is the key to the success of e-commerce. This paper discussed current status and new opportunities for online advertising, one of critical factors for successful e-commerce. With in-depth discussions and our working experience in a US based company, we also proposed a new advertising platform, Cicadida.com, which implemented a few new ideas we discussed.
Keywords :
advertising; electronic commerce; advertising platform; e-commerce; electronic commerce; online advertising system; Advertising; Industries; Registers; Throughput; E-commerce; Mobile computing; On-line advertisement; Privacy protection; Security; User tracking;
Conference_Titel :
Computer and Information Science (ICIS), 2015 IEEE/ACIS 14th International Conference on
Conference_Location :
Las Vegas, NV
DOI :
10.1109/ICIS.2015.7166625
