Optimization of Data Mining in CRM Based on Rough Set Theory

Based on the important theory of customer relationship management, this paper integrates the data mining technology into the implement of customer relationship management system, so that the system could provide a more formidable service for users in data analysis and decision-making to improve the usability of system. In the Data Mining technology, Rough Set Theory is introduced. At present, knowledge reduction and decision rule mining in decision are the research hotspots. The significance of condition attribute for decision is defined by decision attribute support degree. With heuristic information, minimal decision rule acquirement based on Rough Set Theory is researched. Finally, an example is used to verify the effectiveness and feasibility of this method.