Title :
Notice of Retraction
The Implementation of CRM in City Commercial Banks
Author :
Wang Xiaohui ; Zhang Yong
Author_Institution :
Sch. of Comput. & Inf. Eng., Shandong Finance Inst. (SDFI), Jinan, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Starting from the present theory of CRM and bonding city commercial banks´ own features, this article discusses the application steps of CRM in city commercial banks. With the reference to the implementing process of information technology, this article puts forward the implementation scheme of CRM in city commercial banks can be divided into nine basic composing steps.
Keywords :
banking; customer relationship management; CRM implementation; city commercial banks; customer relationship management; information technology; Application software; Banking; Business; Cities and towns; Customer relationship management; Finance; Information technology; Marketing and sales; Marketing management; Technology management; CRM; application; city commercial bank;
Conference_Titel :
Information Technology and Applications, 2009. IFITA '09. International Forum on
Conference_Location :
Chengdu
Print_ISBN :
978-0-7695-3600-2
DOI :
10.1109/IFITA.2009.102
