• DocumentCode
    3286836
  • Title

    Virtual community influence consumer purchase decision research

  • Author

    Li, Hongxin ; Yang, Xueyan

  • Author_Institution
    Dongbei Univ. of Finance & Econ., Dalian, China
  • fYear
    2011
  • fDate
    15-17 April 2011
  • Firstpage
    1890
  • Lastpage
    1893
  • Abstract
    The role of virtual community has become more important to consumers purchase decision. But which factors of virtual community are very important ? In our study, we therefore use SEM to test three factors, such as information, member and platform. We found that professional or experiential information, ease use system are significant correlation with the purchase decisions.
  • Keywords
    consumer behaviour; decision making; purchasing; social networking (online); SEM; consumer purchase decision research; experiential information; member factor; platform factor; professional information; virtual community; Communities; Correlation; Decision making; Economics; Information systems; Reliability; SEM; purchase decision; virtual community;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Electric Information and Control Engineering (ICEICE), 2011 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-8036-4
  • Type

    conf

  • DOI
    10.1109/ICEICE.2011.5777947
  • Filename
    5777947
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3286836