Social Media and Warning Response Impacts in Extreme Events: Results from a Naturally Occurring Experiment

Our understanding of the impacts of social media on individuals who receive warnings of extreme events is limited. There is to date no uniform approach to integrating social media as part of emergency management strategies. This research addresses the question of the role of social media in the effectiveness of the warning response process in the context of a naturally occurring experiment. The results of the experiment contribute to our understanding of how social media complements as well as facilitates the warning response process.