Title :
Mobile-Money Benefits and Usage: The Case of M-PESA
Author :
Mugambi, Allan ; Njunge, Christopher ; Yang, S.C.
Author_Institution :
Claremont Grad. Univ., Claremont, CA, USA
Abstract :
Launched in Kenya in 2007, M-PESA is one of the world´s first mobile money services. The paper review of its business models and the individual, organizational, and societal factors leading to its widespread adoption illuminates how mobile money can serve economic development.
Keywords :
electronic money; mobile computing; Kenya; M-PESA; business models; economic development; individual factors; mobile money services; organizational factors; societal factors; Biological system modeling; Context awareness; Electronic commerce; Mobile communication; Mobile computing; Mobile handsets; Online banking; electronic commerce; information technology; mobile; mobile applications; mobile commerce; mobile money;
Journal_Title :
IT Professional
DOI :
10.1109/MITP.2014.38
