The Research on Customer Lifetime Value in Multi-agent Artificial Market

This paper is to build a multi-agent artificial market (MAAM) based on the theory about multi-agent system, and the mechanism of MAAM includes the kernel factors in real market, such as market environment, price policy, product utility, customer satisfactory and loyalty index, and recommendation among customers. The result of model validity shows that MAAM has the similar characteristics as the real market, and it provide an experimental environment by which we can take advantage of MAAM to research how CLV evolves in the complex economic environment under the controllable condition.