Evaluating Business Models: Evidence on User Understanding and Impact to BPM Correspondence

Representation and formalization of value models and constellations do not only affect companies´ strategies. Even within the process level, the contribution of activities to the value chain has to be obvious to enhance understanding. One important aspect to reach correspondence between the strategic value-oriented business model level and business process level is consistency in modeling. Therefore, the quality of value models to users´ perception and perceived impact to business processes has become obvious. Therefore, the paper´s contribution is to evaluate the perceived quality of two value models, i.e. e^3 value and the Resource Event Agent (REA) model to a consistent modeling. Based on an experiment, it is shown that both models show a high user understanding. Understanding is not only limited to business models, but also on business processes. In conclusion, the results contribute to an integration of value models in current enterprise models.