Title :
How Computer Technologies May Change the Way Women Buy Apparel
Author :
Faust, Marie-Ève ; Carrier, Serge
Author_Institution :
Sch. of Bus. Adm., Philadelphia Univ., Philadelphia, PA, USA
Abstract :
Apparel is rapidly becoming one of the most important sector in e-commerce sales. Yet, apart from a few more or less successful endeavors businesses are basically applying the in situ sales model to distance sales. In this paper, we demonstrate why this "cut and paste" approach does not work and how the computer/software industry may develop on existing technologies (3D Body Scanning, RFID Smart Cards, Smart Mirror) to, at the same time, offer the consumer a more rewarding shopping experience and the industry a more profitable one.
Keywords :
clothing industry; electronic commerce; gender issues; radiofrequency identification; smart cards; 3D body scanning; RFID smart cards; apparel buying; computer technologies; cut and paste approach; distance sales; e-commerce sales; in situ sales model; shopping experience; smart mirror; women; Business; Clothing; Radiofrequency identification; Smart cards; Standards; Textiles; Three dimensional displays;
Conference_Titel :
Computer and Management (CAMAN), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-9282-4
DOI :
10.1109/CAMAN.2011.5778805
