Optimized Design on Marketing Model of Tourism Destination from Perspective of Regional Wholeness

Tourism destination is a comprehensive definition and the key factor of tourism competitive competence. The existing marketing modes have respective advantages and disadvantages, this paper aims at integrate them and puts forward an optimized design of marketing model, the public marketing model from the perspective of regional wholeness. The optimized model consists of three sub-systems and their interaction involves participation of all the stakeholders and contributes to the whole benefits and welfare of the destination.