The Adoption of E-Business Websites within Arab and UK Cultures (Comparison Study)

Author

Khushman, S. ; Amin, S.

Author_Institution

Social Security Corp., Jordan

fYear

2011

fDate

6-8 Dec. 2011

Firstpage

333

Lastpage

338

Abstract

This study aims to investigate the cultural differences between Arab and UK cultures in terms of the acceptance of e-business websites. In addition, a Culturally -- Sensitive Technology Acceptance Model (CTAM) was devised to include cultural variables which explain in more detail the influence of cultural factors on user´s acceptance behaviour. Different methods of analysis were applied to analyse the research data such as Mean and Te-test, Pearson and correlation coefficient. The results indicate that there is a significant relationship between cultural aspects and e-business website acceptance.

Keywords

Web sites; cultural aspects; electronic commerce; user interfaces; Arab culture; CTAM; Pearson coefficient; Te-test; UK culture; correlation coefficient; cultural factors; cultural variables; culturally-sensitive technology acceptance model; e-business Web site acceptance; e-business Web site adoption; mean test; research data analysis; user acceptance behaviour; Business; Correlation; Cultural differences; Global communication; Internet; Tin; Uncertainty; Arab culture; E-business; Hofstede cultural dimensions; Technology Acceptance Model; UK culture;

fLanguage

English

Publisher

ieee

Conference_Titel

Developments in E-systems Engineering (DeSE), 2011

Conference_Location

Dubai

Print_ISBN

978-1-4577-2186-1

Type

conf

DOI

10.1109/DeSE.2011.88

Filename

6150002