Title :
The Adoption of E-Business Websites within Arab and UK Cultures (Comparison Study)
Author :
Khushman, S. ; Amin, S.
Author_Institution :
Social Security Corp., Jordan
Abstract :
This study aims to investigate the cultural differences between Arab and UK cultures in terms of the acceptance of e-business websites. In addition, a Culturally -- Sensitive Technology Acceptance Model (CTAM) was devised to include cultural variables which explain in more detail the influence of cultural factors on user´s acceptance behaviour. Different methods of analysis were applied to analyse the research data such as Mean and Te-test, Pearson and correlation coefficient. The results indicate that there is a significant relationship between cultural aspects and e-business website acceptance.
Keywords :
Web sites; cultural aspects; electronic commerce; user interfaces; Arab culture; CTAM; Pearson coefficient; Te-test; UK culture; correlation coefficient; cultural factors; cultural variables; culturally-sensitive technology acceptance model; e-business Web site acceptance; e-business Web site adoption; mean test; research data analysis; user acceptance behaviour; Business; Correlation; Cultural differences; Global communication; Internet; Tin; Uncertainty; Arab culture; E-business; Hofstede cultural dimensions; Technology Acceptance Model; UK culture;
Conference_Titel :
Developments in E-systems Engineering (DeSE), 2011
Conference_Location :
Dubai
Print_ISBN :
978-1-4577-2186-1
DOI :
10.1109/DeSE.2011.88
