Title :
Pricing Model and Real Options in 4G LTE Mobile Network
Author :
Premchaiswadi, Wichian ; Pattanavichai, Santi
Author_Institution :
Grad. Sch. of Inf. Technol. in Bus., Siam Univ., Bangkok, Thailand
Abstract :
This paper focuses on real option theory and on its applications in 4G LTE mobile network. The objective of this paper are (1) to introduce real option theory and to discuss its applicability as a decision support tools, (2) to exemplify some real options present in 4G LTE communication of MNO markets, and (3) to apply real option approach based on the proposed pricing model to the selected case to demonstrate the power of option pricing models as a decision support tool in 4G LTE mobile network. The application of real option approach is valuation of investment opportunities when the future capacity prices are uncertain but the investment costs are unknown. The optimal pricing of capacity tariffs is identified under stochastic capacity prices. The case demonstrates how real option models can be used to derive decision rules to problems faced by several telecom parties.
Keywords :
4G mobile communication; Long Term Evolution; investment; pricing; 4G LTE mobile network; MNO markets; capacity tariffs; decision rules; decision support tools; future capacity prices; investment costs; investment opportunities; optimal pricing; option pricing models; real option theory; stochastic capacity prices; Companies; Investments; Licenses; Mobile communication; Mobile computing; Pricing; LTE; Mobile Network Operator (MNO); Mobile Virtual Network Operator (MVNO); Pricing Model; Real Options Analysis;
Conference_Titel :
Software Engineering, Artificial Intelligence, Networking and Parallel & Distributed Computing (SNPD), 2012 13th ACIS International Conference on
Conference_Location :
Kyoto
Print_ISBN :
978-1-4673-2120-4
DOI :
10.1109/SNPD.2012.59