DocumentCode
3306525
Title
Intent based clustering of search engine query log
Author
Veilumuthu, Ashok ; Ramachandran, Parthasarathy
Author_Institution
Dept. of Manage. Studies, Indian Inst. of Sci., Bangalore, India
fYear
2009
fDate
22-25 Aug. 2009
Firstpage
647
Lastpage
652
Abstract
The keyword based search technique suffers from the problem of synonymic and polysemic queries. Current approaches address only the problem of synonymic queries in which different queries might have the same information requirement. But the problem of polysemic queries, i.e., same query having different intentions, still remains unaddressed. In this paper, we propose the notion of intent clusters, the members of which will have the same intention. We develop a clustering algorithm that uses the user session information in query logs in addition to query URL entries to identify cluster of queries having the same intention. The proposed approach has been studied through case examples from the actual log data from AOL, and the clustering algorithm is shown to be successful in discerning the user intentions.
Keywords
pattern clustering; query processing; search engines; clustering algorithm; intent based clustering; keyword based search; polysemic queries; search engine query log; synonymic queries; user session information; Automation; Clustering algorithms; Couplings; Feedback; Humans; Information retrieval; Manuals; Quality management; Search engines; Uniform resource locators; Clickthrough data; Query Clustering; Query intent;
fLanguage
English
Publisher
ieee
Conference_Titel
Automation Science and Engineering, 2009. CASE 2009. IEEE International Conference on
Conference_Location
Bangalore
Print_ISBN
978-1-4244-4578-3
Electronic_ISBN
978-1-4244-4579-0
Type
conf
DOI
10.1109/COASE.2009.5234156
Filename
5234156
Link To Document