Title :
Social Network Based Marketing in Mobile Phone Users´ Community
Author :
Liu, Yang ; Wan, He ; Yang, Xuecheng
Author_Institution :
Econ. & Manage. Sch., Beijing Univ. of Technol., Beijing, China
Abstract :
The fast development of mobile communication network connects everyone and its network features make social network marketing suitable for mobile users’ community. Based on previous study of influencers and diffusion theory with related models, we can find proper methods to make strategies to apply social network marketing into mobile services application. The key in this process is to find the right influencers, launch effective advertising and control negative effect.
Keywords :
Broadcasting; Machine vision; Man machine systems; Marketing management; Mobile communication; Mobile handsets; Mouth; Power generation economics; Social network services; Technology management; Marketing Implications; Mobile Phone User; Social Network; Virtual Community;
Conference_Titel :
Machine Vision and Human-Machine Interface (MVHI), 2010 International Conference on
Conference_Location :
Kaifeng, China
Print_ISBN :
978-1-4244-6595-8
Electronic_ISBN :
978-1-4244-6596-5
DOI :
10.1109/MVHI.2010.11
