Mobile Internet-Access Behavior Analysis

Author

Inoue, Akiya ; Nagahata, Ryouhei ; Ishii, Yuuta ; Dobashi, Masaya ; Kaku, Rei ; Iwashita, Motoi

Author_Institution

Dept. of Manage. Inf. Sci., Chiba Inst. of Technol., Chiba, Japan

fYear

2012

fDate

8-10 Aug. 2012

Firstpage

766

Lastpage

770

Abstract

The rapid growth of the mobile Internet market has caused various changes in the mobile business. The purpose of this study is to construct mobile-user behavior models which are effective to plan business strategies in the mobile Internet market. We analyzed mobile Internet-access behavior based on the original survey data collected from mobile Internet users. This paper showed the results in the following points: mobile-Internet usages patterns, purchase behavior in the Mobile-Commerce market, etc. We clarified the basic characteristics of mobile Internet users.

Keywords

Internet; marketing data processing; mobile computing; business strategies; mobile Internet access behavior analysis; mobile Internet market; mobile business; mobile commerce market; mobile user behavior models; Business; Electronic mail; Internet; Mobile communication; Smart phones; Web sites; Internet access behavior; mobile Internet; mobile commerce; wireless access;

fLanguage

English

Publisher

ieee

Conference_Titel

Software Engineering, Artificial Intelligence, Networking and Parallel & Distributed Computing (SNPD), 2012 13th ACIS International Conference on

Conference_Location

Kyoto

Print_ISBN

978-1-4673-2120-4

Type

conf

DOI

10.1109/SNPD.2012.71

Filename

6299369