Title :
Study of Identifying Cross-Selling for Online Retailers in E-commerce
Author :
Tian, Ling ; Li, Liwei ; Wang, Xiaohong
Author_Institution :
Sch. of Manage., Beijing Union Univ., Beijing, China
Abstract :
Along with the network popularization and shopping in-depth development in China, rational utilization of network information has received attention from a wide variety of areas. Via the understanding and predicting online consumers´ needs and preferences in e-commerce, to achieve customer satisfaction and cross-selling effectively is the premise and guarantee to locate targets for online retailers. Based on online consumers´ basic information, online shopping information and online behavior information under network environment in e-commerce, this paper proposes a cross-selling index system which fits various characteristics of online retailers.
Keywords :
Internet; consumer behaviour; customer satisfaction; electronic commerce; retail data processing; cross-selling identification; cross-selling index system; customer satisfaction; e-commerce; network environment; online behavior information; online consumer need; online retailing; online shopping information; rational network information utilization; Complexity theory; Customer satisfaction; Educational institutions; Expert systems; Indexes; Internet; Marketing and sales; Cross-selling; Index system; Online Retailers; e-commerce (EC);
Conference_Titel :
Computational and Information Sciences (ICCIS), 2012 Fourth International Conference on
Conference_Location :
Chongqing
Print_ISBN :
978-1-4673-2406-9
DOI :
10.1109/ICCIS.2012.297
