Keynote speakers

Summary form only given.1. Why does glue not stick to the inside of the bottle? 2. Why is lemonade made with artificial flavor but dishwashing liquid made with real lemons? 3. How can I avoid traffic jams and be paid for it? While the first two are some of life\´s enduring questions, the third is the subject of a traffic decongestion project at Stanford University. In this talk, we will briefly describe this project and, more generally, discuss incentive mechanisms for "Societal Networks" such as transportation, energy, healthcare and waste management networks. I will talk about incentive mechanisms and experiments for reducing road congestion, pollution and energy use, and for improving "wellness" and recycling. Some salient themes are the use of low-cost sensing technology to make Societal Networks much more efficient and the use incentives to co-ordinate individual behavior.