Research on development strategy of China´s newspaper industry in digital times

Along with incessant emergence of new media as mobile phone and Internet etc., the advertisement sources and readership of traditional newspaper have been divided and their space of subsistence has shrunk increasingly. Especially with the advent of digital times in the new century, newspaper industries have encountered crisis worldwide and fallen across their inflexion in their development process. In response to this fact, the Author holds that it is imperative to further clarify the development orientation of ldquodigital newspaper industryrdquo, actively promote updating of newspaper industry´s talent strategy concepts, and put high emphasis on ldquocorporaterdquo management and operation of newspaper industry group to realize the transformation and transcendence of newspaper industry from conceptual level to institutional level in the New Era.