A framework of generating collaborative and dynamic new product development process

Since the changing business environment due to globalization, conventional process of new product development (NPD) is no more sufficient for an enterprise to ensure its original market competitiveness. Traditional strategy of NPD, which largely depends on inventory levels and market analysis, may results in ignoring factors in a supply chain. In particular, members of the business alliance require more flexible product development strategy to operate in coordination with each other. It is then necessary for an enterprise to reengineer its NPD process to meet requirements from different viewpoints. A framework of generating dynamic NPD process under the environment of collaborative commerce is proposed in this paper. A hand tool company located in central Taiwan is used as a case study for the above purpose. Business models adopted in this company have intensive relationships with the NPD strategy and processes. The proposed framework reengineers the R&D process using systematic analysis tool widely applied in BPR projects. Based on the simulation, collaborative and dynamic NPD process can be reached using the proposed framework.