User-Based Evaluations of Search Engines: Hygiene Factors and Motivation Factors

In cyberspace, the emergence and increasing importance of search engine prompts numerous evaluation studies in regard to its effectiveness. Based on a user-oriented perspective, the paper is aimed to derive functional requirements of search engines rooted in Herzberg\´s two factor theory. A survey, with 758 valid participants, was conducted to investigate the impacts of various functions of search engines on user\´s behavior. The empirical results showed that user\´s expectations of functional requirements are distinguished into two categories: motivation factors and hygiene factors. Hygiene factors of search engine "attract" users to try a search engine in the first place, but it is the motivation factors that "retain" users to continue using the same search engine