An empirical research on the evolution model of competitiveness between different life cycle stages in Chinese enterprises

The characteristic of enterprise competitiveness is different between different life cycle stages. In this paper we surveyed the enterprise competitivenesspsilas differences in various stages of the life cycle and the evolution model of three aspects of enterprise competitiveness as resource, capability and dynamic capability by questionnaire survey. The result shows that there are significant differences between different life cycle stages of enterprise competitiveness in China. The enterprise competitiveness is stronger and stronger during the periods from the enterprisepsilas birth to maturity, while in the enterprisepsilas recession period the competitiveness becomes much weaker. The competitivenesspsilas constitutive features in each stage are as follows: in the enterprisepsilas born stage the enterprise is lack of resources and its competition mainly relies on the ability; in the enterprisepsilas growth stage the enterprisepsilas resources become richer and are as important as enterprisepsilas ability in the constitution of enterprise competitiveness; in the maturity stage the enterprisepsilas people, money and material resources all become very rich but the role of capability in enterprise competitiveness begins to decrease; in the enterprisepsilas recession stage the enterprise resources begin to exhaust, and the enterprisepsilas competitiveness returns to rely on capability, and in this period the enterprisepsilas learning ability, innovation ability and dynamic mechanisms perform worst, which will affect the enterprisepsilas revival and lead to the ultimate death of enterprise. These conclusions have great value for reference to the enterprisepsilas competitive strategy making for different life cycle stages.