Title :
A study about cybermediary types in the e-business environment
Author_Institution :
Sch. of Inf., Guangdong Foreign Study Univ., Guangzhou, China
Abstract :
Supply chain management shows some new trends in the e-business environment. A new kind of intermediary - cybermediary, which only operates in the virtual environments, has emerged in many industries. According to what role played in a virtual supply chain, these cybermediaries could be classified by five types: informational, transactional, assurance, logistical and customization. Combining the roles with their positions in a supply chain (in terms of their attitude to customers and suppliers), a two-dimensional model is developed to present their types. Then, case studies of several online intermediaries are showed to illustrate the model.
Keywords :
computer mediated communication; customer relationship management; electronic commerce; manufacturing data processing; supply chain management; assurance cybermediary; customization cybermediary; cybermediary types; e-business environment; intermediary; logistical cybermediary; supply chain management; transactional cybermediary; two-dimensional model; virtual environments; virtual supply chain; Companies; Law; Risk management; Software; Supply chains; cybermediary; e-commerce; supply-chain;
Conference_Titel :
Instrumentation and Measurement, Sensor Network and Automation (IMSNA), 2013 2nd International Symposium on
Conference_Location :
Toronto, ON
DOI :
10.1109/IMSNA.2013.6743355
