Title :
Social network and agency activity: Wage, efficiency and market mechanism
Author :
Ou Rui-qiu ; Yao Can-zhong ; Yang Jian-mei ; Zhou Lian
Author_Institution :
Bus. Sch., South China Univ. of Technol., Guangzhou
Abstract :
As a medium for communication and coalition, social network plays an important role in economic activities. This paper aims to study the influence of social network among merchants to agency activities by means of simulation based on corresponding game model. We find that if the average degree of the social network increases, the wage of agents will decrease and social efficiency will increase, but the probability of emergence of third-part institutions such as courts, which is the basis of modern market economy, will decrease. So we can come to the conclusion that the social network with high average degree can encourage the transactions between merchants and agents in short run, but it will restrain the emergence and development of modern market economy.
Keywords :
economics; game theory; agency activity; economic activities; game model; market mechanism; modern market economy; social network; Business communication; Complex networks; Conference management; Decision making; Economic forecasting; Engineering management; Environmental economics; Remuneration; Social network services; Technology management; agency activities; efficiency; games; market mechanism; simulation; social network;
Conference_Titel :
Management Science and Engineering, 2008. ICMSE 2008. 15th Annual Conference Proceedings., International Conference on
Conference_Location :
Long Beach, CA
Print_ISBN :
978-1-4244-2387-3
Electronic_ISBN :
978-1-4244-2388-0
DOI :
10.1109/ICMSE.2008.4669149