Title :
buySAFE: Creating and Profiting from the Bonded Seller^TM Advantage
Author :
Clemons, Eric K. ; Grass, Jeff ; Woda, Steve
Abstract :
Information asymmetry and the buyer´s information deficit reduces buyers´ willingness to pay, and in extreme cases can lead to market collapse. buySAFE´s certification of sellers and bonding their transactions for amounts up to $25,000 improve buyers´ information endowment, increase willingness to pay, and increase sellers´ margins and total revenues. The company is moving beyond its initial positioning on eBay to become a more general guarantor of online transactions
Keywords :
Internet; electronic commerce; retail data processing; sales management; transaction processing; buySAFE; eBay; information asymmetry; online transactions; seller certification; Automotive engineering; Bonding; Business; Certification; Costs; Electronic commerce; Marketing and sales; Uncertainty; Vehicles; Web and internet services;
Conference_Titel :
System Sciences, 2007. HICSS 2007. 40th Annual Hawaii International Conference on
Conference_Location :
Waikoloa, HI
Electronic_ISBN :
1530-1605
DOI :
10.1109/HICSS.2007.120
