Designing mobile services For MARDI

Currently, mobile handheld device are being used increasingly for web access. This leads to the issue relating to the ease of use for users, which refers to not user-friendly web design, unorganized content and difficulty of information navigation. Based on literature analysis, design of physical features and functions for mobile devices are unique, as it should emphasize mobility, personality and flexibility features, apart from providing the added values, such as accessibility at anytime and anywhere access. However as most web applications are designed specifically for desktop environments, it is discovered that most web applications design are inappropriate for mobile devices. In other words, web sites design for desktop is unsuitable to be adopted for the mobile devices. Literature had stated that designing mobile web application approach differs from development ordinary web for desktop computer. Adapting the original web content dynamically to deal with the constraints of mobile handheld devices (the screen size and limited system resources and variation of user preferences) becomes very important. Combination of User Centred Design (UCD) and Service Science (SS) approach expected to enhance quality of the mobile web that can meet user satisfaction. As such the purpose of this study is to identify the design of mobile web content that is suitable for users´ in which it meet users´ values and requirement. The work conducted uses a co-creation approach in which co-creation values are obtained through a series of process. Co-creation value is essential as it is the missing part that is not being incorporated during the design process. As a result a guideline on web mobile design application based on co-creation values is established. The investigations presented in this paper highlight some ways in development of mobile web applications by adopting co-creation value with customer to make it more accessible to mobile devices. A case study conducted at Malaysian- - Agricultural Research And Development Institute (MARDI) as its web mobile applications is still at its initial. A prototype system based on the proposed guideline is provided as a proof of concept and shows the difference required in web applications for mobile design where values are incorporated.