Green Productivity and Management

Industrial production consumes huge amounts of the world´s resources. Green Productivity (GP) is a strategy for simultaneously enhancing productivity and environmental performance for overall socio-economic development that leads to sustained improvement in the quality of human life. It is the combined application of appropriate productivity and environmental management tools, techniques and technologies that reduce the environmental impact of an organization´s activities, products and services while enhancing profitability and competitive advantage. Green productivity is a dynamic strategy to harmonize economic growth and environmental protection for sustainable development. It offers small and medium businesses a way to achieve a competitive advantage by doing better with less. It is thus a practical strategy to increase productivity and protect the environment simultaneously. Traditional methods of pollution control were not cost-effective. The concept of green productivity assures profitability and resource productivity. Businesses and communities get multiple returns in the form of bottom-line savings; value added products and services, and environmental protection. Green productivity uses a set of management tools, techniques and technologies to encourage innovation and a continuous cycle of productivity gains. The result is competitive enterprises, preservation of the natural resources, and a better quality of life. In Turkey medicine companies are trying to be socially responsible. Especially companies, which have foreign partners, are increasingly looking at making their operations more environmentally sustainable - driven by pressures that are internal (cutting costs, preventive measures etc.), as well as external (an aware clientele, discerning consumers etc.). A number of concepts are currently being used to make businesses more environmentally sustainable. They are directed at both the supply and demand ends of the product lifecycle, and many times sp- anning the entire continuum