• DocumentCode
    3338071
  • Title

    A SVM ensemble learning method using tensor data: An application to cross selling recommendation

  • Author

    Zhen-Yu Chen ; Zhi-Ping Fan ; Minghe Sun

  • Author_Institution
    Dept. of Inf. Manage. & Decision Sci., Northeastern Univ., Shenyang, China
  • fYear
    2015
  • fDate
    22-24 June 2015
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    In many applications such as dynamic social network and customer behavioral analysis, the data intrinsically have many dimensions and can be naturally represented as high-order tensors. In this study, a SVM ensemble learning method is proposed for classification using tensor data. The method is used in identifying cross selling opportunities to recommend personalized products and services to customers. Two real-world databases are used to evaluate the performance of the method. Computational results show that the SVM ensemble learning method has good performance on these databases.
  • Keywords
    consumer behaviour; learning (artificial intelligence); recommender systems; sales management; social networking (online); support vector machines; tensors; SVM ensemble learning method; cross selling opportunity; cross selling recommendation; customer behavioral analysis; high-order tensor; performance evaluation; personalized product; real-world database; social network; tensor data; Business; Databases; Kernel; Learning systems; Support vector machines; Tensile stress; Training; SVM; cross selling; customer relationship management; data mining; ensemble learning; tensor data;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Service Systems and Service Management (ICSSSM), 2015 12th International Conference on
  • Conference_Location
    Guangzhou
  • Print_ISBN
    978-1-4799-8327-8
  • Type

    conf

  • DOI
    10.1109/ICSSSM.2015.7170282
  • Filename
    7170282